Do I Really Need a Website If I Already Have an Etsy Shop?

If you’re asking this question, something’s made you think that Etsy's isn't enough.

Perhaps you started selling on Etsy - maybe as a side hustle, maybe as a passion project. And it’s working. Orders are coming in, reviews are growing, and you’ve found a rhythm. So why even consider adding something else to your plate?

Why a website?

Why now?

Maybe you’re looking to grow.

Maybe you’re starting to wonder what’s possible beyond Etsy.

Maybe you just want more control.

And that’s the real question: how much control do you want over your business?

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Etsy is a brilliant launchpad. It brings you traffic, handles payments, and gives you an easy way to test ideas without worrying about tech or marketing. But it’s still a platform you don’t own.

You’re building your business on rented land.

And that means when Etsy changes the rules, or the fees, or the algorithm - you have to adapt.

You don’t have a say.

You just have to respond.

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So do you need a website?

Not if you’re just getting started.

Not if Etsy is enough for what you want right now.

But if you’re serious about growing, about building something that’s resilient, recognisable, and yours - then yes. At some point, you will.

The good news is, setting up a website doesn’t have to be expensive or complicated.

The cost isn’t money - it’s intention.

It’s choosing to start laying down bricks in a place you own.

Even a one-page site is a start.

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Thinking about it?

Start by imagining what you want your business to look like in a year.

If Etsy vanished tomorrow, where would people find you?